Creative Process

1. Research: We conducted research on the business's values, competitors, and target audience to gain a better understanding of industry requirements.

2. Sketching: Using the insights from our research, we sketched several logo concepts as well as web and mobile app flows to explore different design directions.

2. Wireframing: Based on our sketches and research, we've determined the most effective way to develop our product and craft user-friendly designs with a solid information structure.

3. Digital Design: After reviewing sketches and wireframes with the client and conducting user testing, we created several digital designs using Figma.

4. Refinement: We refined the chosen design based on the client's and users feedback and made small adjustments to ensure it was the best representation of their brand for the users..

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Challenges

1. The primary challenge revolved around the tight timeframe, as our client expected us to create a mobile app, website, and branding from scratch within a six-week window. Fortunately, effective teamwork, passion, and considerable effort enabled us to accomplish this ambitious task within the given timeframe.

2. Additionally, arranging user interviews and testing with investors and startup founders presented a challenge due to the strict time constraints. We needed to coordinate with our target users, aligning with their schedules and availability for interviews and testing. Through effective networking and efficient time management, we successfully conducted these activities in a timely manner.

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Finalization

We delivered the final prototypes and logo design to our client with all the supporting research materials and documents on time.

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Reflecting on everything

Whilst the feedback from testing and presenting the prototypes was mostly positive, ‘FUNDIT’ is far from complete and will require further development going forward, including further planning and testing of the updated prototype as it continues to develop and evolve.
To that point, this is actually the second conception of the project, as it was initially imagined strictly as a mobile app only. Throughout the period of my internship, the project has shifted focus to now also include a web-based version of the product. This makes a lot of sense as many people still rely on desktops to manage and curate their investment portfolios. Our team also worked on creating a design system, branding, and logos. As well as conducting extensive market research.

‍Overall this project was a great learning experience for all of us. Effective teamwork, good time management, and lots of hard work allowed us to make significant and meaningful first steps toward a useful product that provides unique functionality.